“Free site review” sounds nice, but it’s a vague phrase — and if you’ve never had one done, it’s fair to wonder what you’re actually agreeing to. Is someone going to point out everything wrong with your business? Is this a sales pitch wearing a different name?
Here’s exactly what happens, step by step, so there’s no mystery before you send your site over.
It starts with how your site actually loads — not just how it looks
The first thing we check isn’t design opinions — it’s the technical basics that affect whether people even stick around:
- How fast does it load on a phone, on an average connection (not just your office wifi)
- Does it work properly on mobile — text sized right, buttons easy to tap, nothing cut off or overlapping
- Is there a valid SSL certificate (the little padlock in the browser bar) — missing this actively scares visitors away and hurts search rankings
- Are there broken links, missing images, or console errors that quietly signal “this site isn’t maintained”
None of this requires guesswork. It’s the same kind of check you could run yourself with free tools like Google’s PageSpeed Insights — we just do it methodically and translate the results into plain English instead of a wall of technical jargon.
Then we look at whether people can actually find you
A beautifully built site that nobody sees isn’t doing its job. So the next part of the audit checks your visibility:
- Is your Google Business Profile claimed, verified, and filled out — hours, photos, categories, service area
- Does your website show up when someone searches for what you do near your city
- Is your business name, address, and phone number consistent across your website, your Google listing, and other places you’re listed online (inconsistency here quietly confuses search engines about whether it’s really the same business)
- Do your page titles and headings actually describe what you do, or are they generic (“Home,” “Welcome”) in a way that gives Google nothing useful to match you against
This is usually the part that surprises people most — a site can look completely fine and still be nearly invisible in search results, simply because nobody ever set it up to be found.
Then we look at whether visitors know what to do next
Once someone lands on your site, is it obvious what happens next — call, book, request a quote — or do they have to hunt for it?
We check:
- Whether your phone number/contact info is visible without scrolling
- Whether there’s a clear call-to-action on the homepage, not buried in a menu
Whether your services are described in a way a customer would actually search for, not just internal industry terms
What you get at the end
Not a 40-page technical report full of jargon nobody reads. Just a straightforward rundown covering:
What’s working — no reason to change what’s already doing its job
What’s likely costing you customers — specific, not vague (“your mobile menu is broken” not “improve UX”)
What a fix would actually involve — realistic scope, so you know if it’s a quick update or a bigger project No pressure to hire us afterward. Some businesses take the list and hand it to whoever already manages their site. Others ask us to fix it. Either way, you walk away actually knowing what’s going on with your website instead of just having a feeling that “it’s probably fine” or “it’s probably outdated.”
Curious what your own site would show?
If you’ve been putting off dealing with your website because you’re not sure how bad — or how fine — it actually is, this is exactly the fastest way to find out.